Market Research (Consumer, B2B, AI, Global, Ecommerce)

Background

A European retailer and energy drink producer with distribution across 15+ countries (50k+retail points, 120M cans annual sales) commissioned a study to evaluate scaling opportunities and optimize sales strategy.

What We Did

The team conducted an in-depth assessment of the competitive landscape, analysed beverage compositions, positioning strategies, price sensitivity, and existing legal barriers in target markets.

Key Findings

• A comprehensive go-to-market recommendation package was developed.
• The optimal product configuration and communication strategy were identified.
• The client successfully launched the product, implementing an effective pricing and marketing model based on the provided insights.

Client’s Decision

‍The client launched the product based on our findings and successfully shaped an effective pricingand marketing strategy using insights from Molfar.

Background

A European mobile game developer (30M+ downloads) required an objective evaluation of its position relative to key competitors in the US, EU, and LATAM regions.

What We Did

We analysed the identified competitors and discovered that several were not direct rivals due to differing business models. The research was expanded to include companies with similar strategies, and a custom LTV formula was derived based on the client’s real app usage data.

Key Findings

• Provided a precise assessment of the client’s actual market position.
• Recommendations contributed to optimising the monetisation strategy and enhancing app functionality.
• By learning from relevant competitors, the customer refined its product and utilised internal resources more efficiently.

Client’s Decision

‍The company optimised its monetisation strategy and enhanced the app’s functionality. By learning from relevant competitors, the customer was able to refine its product and use internal resources more efficiently.

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