Adverse Media Screening

The point of conducting regular adverse media screening audits is to reveal the reputation threats early on. Molfar can uncover whether competitors, past business partners, or other actors with malicious intent attempt to tarnish your image. Hence, you can take proactive steps and develop a positive media coverage campaign based on the adversarial threat assessment results.

Understanding Negative News Screening

Our comprehensive media campaign reviews can include such elements as:

• Identification of those behind media attacks, bot networks, paid bloggers, and fake news sources. Molfar researchers can disclose both the clients and executors of the negative press.  
• Tracking down disinformation channels such as social media, media outlets, and bloggers. 
• Detection of links between the involved parties. 
• Development of a strategy for removing false information.

Our Adverse Media Check Services

If you are unsure what type of adverse media search you need, check out the description of our negative campaign analysis services. 

Online Adverse Media Monitoring

Identification of negative sentiments on digital platforms, social media, online media outlets, etc.

Bot-Created Adverse Media Screening

Analysis of the traffic patterns, revealing whether the content is human-generated, and searching for the origin of bot farms.

Influencer-Generated Adverse Media Check

Negative news monitoring to spot a bias in the blogger-generated content, and looking for the client who has ordered the negative coverage.

Negative News Screening with Molfar

See Related Cases

Review our proven track record of successful negative news screening cases that have helped our clients address media slander campaigns. 

Charity Fund’s Negative Media Coverage Case

Request: Detection of coordinated negative campaigns against charitable foundations with an adverse media screening. The client was one of the largest charitable funds in Ukraine, systematically working in the fields of defense, medicine, and education, with hundreds of nationwide projects. The foundation collaborates with the public sector, private businesses, and international partners.

Solution: 

• We have done an adverse media check on five high-profile charitable foundations with significant fundraising volumes.
• Our team collected data on negative articles and social media posts, including their reach and distribution channels, as well as the names of targeted foundations, projects, and associated individuals.

Result:

• Identified bloggers and bot networks spreading harmful content in exchange for financial compensation.
• Found evidence linking this network to a political organization.
• Revealed that the primary objective of the attack was to damage the reputations of the foundation leaders.

Client’s Decision: Pursue legal action to protect the brand and reputation of the foundations. With a clear understanding of the real motives behind the PR attack, the organizations were able to plan their next steps more effectively.

News Campaign Screening About a Public Figure Case 

Request: Identification of the person who has orchestrated a media attack against a political figure. The investigation was commissioned by a former employee of one of Ukraine’s ministries, who owns business assets worth over $10 million.

Solution: 

• We analyzed the sources of information dissemination and identified the original publishers, as well as networks of bots and commercial bloggers.
• The adverse media screening revealed that the initiators of the attack were individuals from the political figure’s former inner circle, aiming to damage his reputation and devalue his assets.

Result:

• Uncovered direct connections between those who commissioned the attack and those who executed it
• Developed a strategy for removing false and defamatory materials from the Internet

Client’s Decision: Used the collected evidence to pursue legal action and launch a reputation defense campaign. As a result, the client was able to implement an effective strategy to eliminate false rumors from the web.