Influencer Marketing Due Diligence and Vetting Services

Since bloggers and celebrities have a major impact on public opinion, influencer marketing due diligence is a necessity. Collaborating with the wrong figure can lead to reputational damage and tarnish the image of your organization. Thus, it is beneficial to use Molfar Intelligence Firm’s expertise to verify bloggers’ credibility and assess the risks of partnering with these public figures. 

Understanding Influencer Screening and Collaboration Risks

Influencer due diligence is essential to handle such tasks as:

• Appraisal of the audience authenticity. 
• Review of the collaboration risk levels to avoid affiliation with untrustworthy public figures. 
• Influencer screening to reveal their real motives, background, connections, etc.
• Analysis of the influencer fraud risks to help you avoid partnering with bloggers who have suspicious activity patterns or fake followers. 

Our Influencer Marketing Due Diligence Services

Molfar provides a range of services, so you can select a solution for a narrow problem at hand. 

Influencer Background Checks 

Molfar can uncover the online footprint, past scandals, brand partnership experience, etc., of a specific public figure. Hence, your company can evaluate whether it’s safe for your reputation to openly affiliate with this person. 

Political Influencer Marketing Due Diligence

We can do influencer screening to reveal their political ties, views, ideology, agenda, etc. As an outcome, your company can estimate if a person’s stance aligns with the values of your brand. 

Influencer Audience Authenticity Analysis

Companies order an influencer vetting service to select bloggers or celebrities who have an active audience. Molfar can spot the signs of engagement manipulation, uncover bot farms, estimate whether an influencer has provided plausible data about the audience engagement level, and more. 

Influencer Due Diligence and Vetting Services with Molfar 

See Related Cases

Appraise the substantial positive impact of the influencer vetting to pinpoint the reputation risk sources based on the experience of Molfar’s clients. 

Political Influencer Vetting Case

Request: Verification of a political blogger’s affiliation with political structures. We conducted an investigation into a media personality with an audience of over 1 million followers. The research was commissioned by a company planning a potential collaboration with the influencer.

Solution: We monitored the blogger’s content and applied OSINT methods to uncover their political ties.

Result: Molfar found evidence of the blogger’s connections to government structures and a pattern of biased news coverage in favor of these entities.

Client’s Decision: The client decided not to proceed with the collaboration, successfully avoiding a reputation risk due to the high probability that the blogger was affiliated with a political party.