B2B Market Research Services

We provide B2B market research services to support sales strategy and business development planning for our clients. Rely on Molfar to analyze market demand, competitive landscape, and business models across your target markets.

This insight helps identify the key factors influencing purchasing decisions in other companies, enabling you to enhance your market positioning and better understand the needs of your B2B clients.

Understanding B2B Market

Molfar’s consulting services aim at covering all aspects of the problem that may be important for the client’s decision-making: 

• Competitor business model and strategy review. 
• Analysis of the available offering and innovation possibilities. 
• Audit of legal, financial, and other systems that may affect the operation in the industry. 
• Examination of client pain points and sentiments. 

Our B2B Market Research Services

Here’s a more nuanced breakdown of how we approach various facets of the B2B market research tasks. 

Market Entrance Intelligence

We can gather intel about the entry barriers, market size, preferences and demands of the customer base, possible regulatory pitfalls, etc. 

Competitor B2B Market Intelligence

Molfar’s research team can analyze the business models of the rivals. We can obtain B2B market intelligence on pricing, target audience, marketing strategies, communication style, business partnerships, and more. 

B2B Strategy Development

Our specialists can provide actionable advice that can help you with client acquisition and market positioning of your company in a B2B niche. 

B2B Market Intelligence with Molfar

Our Research Process

Normally, our research process involves different intelligence gathering methods like OSINT, SOCMINT, HUMINT, and more.
Our researchers need the following details to get started: 

1. Location;
2. Your niche; 
3. A list of companies you want us to do research on or competitors. 

See Related Cases

Discover how Molfar's B2B market research services have helped our clients to adjust their business operations in the past. 

Gaming B2B Market Research

Request: Competitor evaluation in the mobile gaming industry. The client was a European mobile game developer with a portfolio of over 10 casual and mid-core titles, totalling more than 30 million downloads. Their core markets included the US, EU, and LATAM regions.

Solution: We conducted a thorough analysis of the companies the client identified as their main competitors. After an in-depth study, we discovered that several of them were not direct competitors due to differing business models. We expanded the research to include other companies with similar product offerings and strategies. In addition, we developed a new custom formula for calculating customer lifetime value (LTV) based on real usage data collected from the client’s apps.

Result:

• Delivered a precise assessment of the client’s actual market position.
• Our recommendations contributed to improving both the business model and the product itself.

Client’s Decision: The company optimized its monetization strategy and enhanced the app’s functionality. By learning from relevant competitors, the customer was able to refine its product and use internal resources more efficiently.