Consumer Market Research

Molfar’s consumer market research service is designed to support businesses in making informed decisions about launching, improving, or adapting their products and services. Our comprehensive consumer market research enables a deep understanding of the expectations, purchasing behaviour, and motivational drivers of the target audience. Use insights collected by our research team to know more about the needs, demands, preferences, and resources of your clients, so you can better address their pain points with your offering. 

Understanding Consumer Market 

Our consumer research includes completing the following tasks to develop a comprehensive report:

• Target audience analysis: information about the demographics, interests, and consumer patterns of your clients.
• Market trends research: insights on demand shifts and current preferences.
• Product testing: consumer response to new offerings.
• Consumer behaviour analysis: analyzing what factors are influencing purchase decisions.
• Competitor assessment: analyzing market positioning and offerings.
• Feedback collection on the functionality, quality, and price perception by the target audience. 

Our Consumer Market Research Services

We address different consumer and market intelligence problems related to consumers as valuable stakeholders. Hence, Molfar’s clients can optimize their operations with data-backed solutions. 

Competitor Consumer Market Research

Our research team collects insights on how consumers respond to the offering, price points, marketing strategy, etc., of your market rivals. You can use these findings about the strengths and weaknesses of competitors to adjust your positioning and win over more market share. 

Consumer Behaviour Research 

Understand what factors affect clients’ purchasing decisions and what adjustments you can make to reach the target audience more effectively. Order this service to find out what actions can help you develop a loyal customer base. 

Trend Analysis Consumer Market Research Services

Rely on the trend intelligence to notice the shift in consumer preferences faster than competitors. Molfar can help you reveal how modern tendencies like AI use, digitalization, social media marketing, etc., can be used to your advantage. 

Our Approach

Our Consumer and Market Intelligence

Molfar research team chooses appropriate consumer market intelligence gathering methods based on the needs of the client. We mix and match such approaches as OSINT, HUMINT, SOCMINT, etc. 

Your company should provide us with the following details to begin the investigation:

1. Information about your industry and niche; 
2. Target audience description; 
3. Data on the main metrics you want to assess. 

See Related Cases

Read the brief review of our past consumer market research case to see the practical benefits of ordering this service from Molfar. 

Retail Consumer Intelligence Case

Request: A European retailer and energy drink producer with distribution across 15+ countries. Operates its own production facilities and a partner network of 50K+ retail points. Annual sales volume — 120M cans.

Solution: Molfar conducted an in-depth assessment of the competitive landscape, analyzed beverage compositions, positioning strategies, price sensitivity, and legal barriers.

Result:

• We delivered a comprehensive go-to-market recommendation package.
• Provided an optimal product configuration and communication strategy.

Client’s Decision: The client launched the product based on our findings and successfully shaped an effective pricing and marketing strategy using insights from Molfar.